Built By Ruff · Coming soon

THE WORK HAS A HOME.

Training, posing, mindset, and coaching — brought together in Built By Ruff.

Work. Grow. Win.

BUILD YOUR
NEXT CHAPTER.

Learn from the work that happens before the stage. Explore training programs, sharpen your posing, and build habits that support your progress.

From Built Anywhere to Built by Legends and Built by Ruff, find a starting point that fits your goals.

Explore memberships

9:41● ● ▰

Built By Ruff

Ready to put
the work in?

BUILT BY RUFF ↗

Training programs↗

The posing library↗

Mindset & growth↗

Inside the app

FOUR PILLARS. ONE PURPOSE.

01 / TRAINING

Build with a plan.

Programs and training education to give your sessions structure and purpose.

02 / POSING

Own your presentation.

Posing lessons, monthly focus areas, and challenges to improve your control.

03 / MINDSET

Grow beyond the gym.

Reflections, book takeaways, and lessons from competition and everyday life.

04 / COACHING

Find your next step.

Explore coaching and posing feedback options for more personal support.

Memberships

CHOOSE YOUR STARTING POINT.

The foundation

Standard

$19.99/ month

Or $99.99 paid annually.

Training program collections
Posing and training education
Mindset content and monthly challenges

Launch details

More personal guidance

Pro

$49.99/ month

Or $249.99 for six months.

Everything in Standard
One posing video feedback from Ruff per month
72-hour feedback turnaround

Launch details

Launch offer: first month of Standard at $9.99 during the 30-day launch promotion. Membership purchases open at launch.

Your questions, answered

BEFORE YOU START.

When can I download the app?

Built By Ruff is preparing to launch. Download and membership links will be available when the app opens.

I'm already a HubFit member. What happens to my membership?

Existing HubFit members will have access to the Founders offer: $7 per month or $70 paid annually. Transition instructions will be shared with members.

How does Pro posing feedback work?

Pro includes one video feedback from Ruff each month, with a 72-hour turnaround. Unused monthly feedback does not roll over.

Can I book individual posing sessions?

Planned add-ons include individual posing sessions, video feedback packages, and a standalone posing course. Booking links will open with availability.